home furnishing store earns more

Campaign Description

A regional home furnishing store with an extensive list of past purchasers wanted a more cost effective way to reach them. It’s easier to sell to past customers. Where as new leads take more time to convert as you must attract and earn trust before they make a purchase. The client currently used many types of advertising to reach out to their customer base, however they wanted to test new methods to see if a better return on investment could be achieved.

Project Details

Client Type: Home furnishing company
Advertising Method(s): IP Targeting
Assets: Display ads, custom landing page & email marketing to deliver discount offer

home furnishing store ip targeting results

Campaign Strategy

The client provided home addresses of past customers for an IP Targeting campaign. The campaign not only reached their current customers but also complimented their current advertising efforts. The campaign was centered around providing a limited time discount coupon that the customer could bring in at the time of sale. This coupon not only enabled the client to track the sales from the ad campaign, it also provided a way for the client to capture the customers’s email in order to receive the coupon. These emails would be used in future email marketing strategies. This was an additional bonus to the client above the extra sales generated by the campaign.

Campaign Strategy

The client provided home addresses of past customers for an IP Targeting campaign. The campaign that was built not only reached their current customers but also complimented their current advertising efforts. The home furnishing campaign was centered around providing a limited time discount coupon that the customer could bring in at the time of sale. This coupon not only enabled the client to track the sales from the ad campaign but also provided a way for the client to capture the customers’s email in order to receive the coupon. These emails would be used in future email marketing strategies. This was an additional bonus to the client above the extra sales generated by the campaign.

home furnishing store ip targeting results
home furnishing store ip targeting results

Campaign Results

After the campaign ended match-back analysis was conducted to compare the targeted group with customers that made purchases during the campaign period. This allowed the client to determine with amazing accuracy the effectiveness of the ad campaign and ROI. IP Targeted customers were 14% more likely to purchase and on average spent 4% more on their purchases than those targeted by other advertising methods. The campaign produced over $30,000 in incremental revenue in 30 days.

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