Digital Direct Mail - Online Advertising Like You've Never Seen

The newest breakthrough in digital advertising gives you the power to market directly to a specific physical location. Digitally target in ways you never imagined possible with amazing effectiveness and proven return on investment.

Prove Your ROI with Matchback Analysis

Provide us a list of names, addresses and zip codes for all customers who purchased during your campaign window. We cross reference your purchase list to our advertising target list. You know exactly how many sales came from your Digital Direct Mail campaign and how much revenue the campaign generated. No other form of online advertising can do that!

Household IP Targeting

Best for: Marketing to current/past customers or marketing directly to a mailing list (just like with direct mail)

How it works: You supply a list of physical addresses that you want to deliver online ads too. Patented technology matches the physical addresses to the IP (internet protocol) addresses of those locations. The IP address allows us to deliver your digital banner and video ads directly to any device that is using the online network for that location. Your ads, delivered to the exact person you want to reach.

out of home marketing
Out of Home (OOH)

Best for: Works with Household IP Targeting (above). Allows you to continue to target households through their mobile devices.

How it works: You start with a Household IP Targeting campaign. This solution is an add-on service that will inventory all mobile devices that are consistently connected to the WiFi of the households you chose to target. Once the device IDs have been obtained your campaign will continue to deliver your adds to those devices wherever they are.

captive audience marketing
Captive Audience

Best for: Targeting events, venues, specific businesses (or their occupants), campuses and tradeshows.

How it works: You provide the address and zip code or we can draw a radius around specific areas you desire to target. Our patented algorithm then matches the IP addresses to the physical location(s). You now have the ability to service your ads to anyone who is connected to the location’s internet network. Campaigns can run from days to months.

venue replay
Venue Replay

Best for: Works with Captive Audience (see above). Allows you to target devices and homes of individuals who were at specific events, venues, businesses, campuses or tradeshows.

How it works: You provide the address and zip code or we can draw a radius around specific areas on a map you desire to target. Our patented algorithm then matches the IP addresses to the physical location. We service ads to any mobile device connected to the location’s WiFi. Once an ad is served to the device we inventory the device ID for later use. We can then match the device ID to the device owner’s household IP address. This allows you to continue to advertise to potential customers even after they have left the original target location. See how you can go even farther with our Reverse Append solution.

digital new movers
Digital New Movers

Best for: Companies that rely heavily on customers who are either selling their home or just moved into their service area. Great for cable/satellite/internet providers, landscapers, medical practitioners, home improvement/maintenance companies, storage facilities, child care, etc.

How it works: We work with you to determine the best target zip codes in your area. We then input those zip codes into our system and remove any apartments, businesses and P.O. Boxes, leaving only viable home addresses. We pull current records (new movers) for any address that has been recently listed for sale, is currently in escrow or has just moved in to a new home. We match the viable zip code addresses to the new mover records and categorize them into pre-movers, escrow and post-mover segments. You have the ability to target one or more of the mover segments with your advertising campaign(s). New addresses are automatically added and older addresses will drop off after a certain period of time keeping your impressions focused on the households most likely to take action.

Prove Your ROI with Matchback Analysis

Provide us a list of names, addresses and zip codes for all customers who purchased during your campaign window. We cross reference your purchase list to our advertising target list. You know exactly how many sales came from your Digital Direct Mail campaign and how much revenue the campaign generated. No other form of online advertising can do that!

Discover What DDM Solution is Best for Your Business

Digital Direct Mail (DDM) is the latest in online advertising. It’s different than anything most of us have ever experienced before. Don’t let all the options and new technology overwhelm you. We can help you determine what solutions are best for your goals.  Contact us for a free marketing consultation.

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